
Edge of living
In the Westfjords of Iceland, what we call "downtown" others might refer to as "the Arctic." We just live here.

End of year sale
Zero waste
Sometimes we order a bit too much of something, sometimes we get the price wrong. Regardless, it is important that everything we make finds a home whether through discount or donation. While we could have produced less this year, we're proud that this year's sale only needs to last 5 days.
NORÐUR Journal
Life on the edge

People
Life at the edge of ice
The siblings Þorsteinn Roy and Svanhvít Helga Jóhannsdóttir grew up with a unique backyard. The glacier, Svínafellsjökull. They have been able to watch the glacier recede and thinned through the years due to global warming..
Designed and proven
in Iceland since 1926
Durability
We have always protected people with our clothing. If there is a defect we will repair it free of charge
Repair and recycling
We believe products should last a lifetime. We are commited to reparing your product whatever its age.
Carbon neutral
Through our holistic approach to circularity we can minimize harm, mitigate our impact, and make a net positive impact on the world.
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